AEP / Energy

Electricity marketers pitch alternatives to AEP’s rates

AEP customers have alternative rate offers, but marketers’ pitches require study

COLUMBUS — “Solicitors want to take customers away from the rate-regulated utility, American Electric Power. They are making pitches in person, on the phone and through the mail.

Each of the offers claims to provide savings, but the reality is sometimes more complicated. More than one in 10 households have switched, and some have complained about deceptive sales tactics.

The smartest thing a customer can do is refuse to make an immediate decision when someone is making a sales pitch, said Greg Slone, senior energy analyst at the Office of the Ohio Consumers’ Counsel, the state’s advocate for utility customers.”

— Dan Gearino, Columbus Dispatch

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